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F2C Nutrition named Official Nutrition Partner of the ITU World Triathlon Store

F2C Nutrition Inc. - Athlete Focused. Science Driven.

Vancouver, B.C. – Feb 21, 2019 – The International Triathlon Union (ITU) is pleased to announce that its Official Licensing and Merchandise Partner, Tribe Solutions, has reached an exclusive agreement with F2C Nutrition Inc. to supply the World Triathlon Official Store.

The two-year deal with F2C Nutrition was signed to supply nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. All ingredients in F2C Nutrition products meet IOC and ITU standards and are free from all WADA banned substances. These products will be available online via and at the WTS events attended by the ITU Official Merchandise Partner.

“We are very pleased that the ITU’s World Triathlon Official Store will be providing nutritional products from F2C Nutrition over the next 2 years,” says ITU Head of Commercial and Marketing Kris Gemmell. “The World Triathlon Store continues to enjoy great success in reaching triathletes around the world.”

“As the official on-course nutrition partner for the 2017 ITU Multisport Championships in Canada and again in 2018 for the ITU Multisport Championships in Denmark, it is a natural extension to be appointed as exclusive nutrition supplier to the World Triathlon Official Store,” says F2C Nutrition’s CEO and president Greg Cowan.  “We are excited to partner with the ITU World Triathlon Official Store at these world-class events.

Robert Flynn, Director of Tribe Solutions adds “The World Triathlon Official Store is delighted to welcome another industry leader. We welcome F2C Nutrition as our nutrition partner and look forward to sharing their products with the global triathlon community.”

About F2C Nutrition

F2C Nutrition Inc. is an athlete-focused, science-driven sports-nutrition company, supporting athletes by delivering premium quality, clean products.  Superior nutritional products and nutrition education is key to an athlete’s performance and success. F2C Nutrition Inc. is Informed Sport certified.  F2C Nutrition Inc. products undergo stringent testing and assures athletes that every batch of our product is tested for impurities, toxins and substances considered prohibited in sport by the World Anti-Doping Agency (WADA). F2C Nutrition Inc. is the Official Nutrition Partner of the ITU World Triathlon Store. Learn more about F2C Nutrition Inc. at F2C Nutrition . Follow F2C Nutrition on Facebook , Twitter and Instagram

About Tribe Solutions

Tribe Solutions proudly represents the exclusive global merchandising and licensing rights of the International Triathlon Union. Tribe is a company that provides creative thinking coupled with logistical solutions to help communities grow. We build e-commerce platforms interfaced multiple manufacturing partners enabling a wide range of custom apparel and supplies for our clients. Transform your community with Tribe.

Learn more about Tribe Solutions Inc. at Tribe Solutions.

About ITU

The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related MultiSport disciplines including Duathlon, Aquathlon, Cross Triathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France. It has maintained its headquarters in Vancouver, Canada since then and also has offices in Lausanne, Switzerland and Madrid, Spain. It now has 172 affiliated National Federations on five continents and is the youngest International Federation in the Olympic Games. Triathlon was awarded Olympic Games status in 1994 and made its Olympic debut in Sydney 2000. Triathlon is also featured in the Asian Games, Pan American Games and Commonwealth Games. Paratriathlon was accepted into the Paralympic Games in 2010 and made its Paralympic debut in Rio 2016. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high-performance level. For more information, visit:

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