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Application F.A.Q.

F2C Nutrition Sponsorship Program FAQ

Why should I join the F2C Family?

F2C Nutrition believes it is important to create a community to invest in and support athletes.  We work together with a diverse group of pro and elite athletes, athlete ambassadors, teams, clubs and events to support athlete nutritional needs and provide memorable race experiences. We believe proper nutrition and nutrition education is vital to an athlete’s performance and success.   Understanding the benefits of training and racing on clean nutritional products and understanding ingredient labels are integral components of a nutritional training and race plan. Providing personalized nutritional educational consultation, materials and a forum to discuss is key to help you train and race to your potential!

Plus we are a darn fun group to hang out with!

How do I apply to the program?

If you would like to be part of F2C Nutrition and the #f2cfamily for the 2023 season please fill out the appropriate online application.  You may apply for more than one program (i.e. the Elite Team and our Ambassador program have limited number of spots so you may want to apply for the Team F2C as well) Applications will be accepted until Nov 15, 2022.  F2C Nutrition will contact successful applicants in late November 2022.  If you have any questions regarding our programs please message us on social media or  send an email to

What kind of programs can I apply for?

We have programs for pros, elite athletes, teams, coaches, ambassadors, clubs and events for athletes of all ages.  Check out the quick descriptions below:

F2C Nutrition Professional Program

Are you at the top of your game in your sport or discipline? Do you have a pro card and are racing professionally? Do you have a healthy online presence? F2C Nutrition invites you to apply to our Pro Sponsorship program. Please submit your resume along with the online application.

F2C Nutrition Elite Team

Are you an Elite Age Group athlete that excels in your sport?  Are you a regular on the podium locally, nationally and internationally? Do you have a solid online presence and have multiple social media platforms you interact with regularly?  Do you already use F2C products including Glyco-Durance for racing and training? Want access to great discounts, earn a product stipend (credit) by promoting and sharing F2C Nutrition?  Apply to our Elite Team Program.

F2C Nutrition Athlete Ambassador

Already using F2C Nutrition products and want to become an F2C Athlete Ambassador?  Have multiple social media platforms you interact with regularly?  You will have access to premium discounts on our nutrition and our industry partners’ products. You can earn monthly product stipend (credit) by regularly promoting and sharing F2C Nutrition on social media, completing in-store demos and promotional events and educating your friends and family about F2C Nutrition products. Apply for the F2C Ambassador program.

Team F2C

Would you like to be part of the #f2cfamily but don’t think you have the time to post or are not social media savvy and can meet the requirements of an Ambassador or Elite Team member?  Team F2C is designed to support athletes who use our products, wear our gear and want to connect with our #f2cfamily but are not social media gurus.  Apply for Team F2C!

F2C Nutrition Club/Team Sponsorship

Does your team or club want to learn about training and race nutrition and have access to discounts and specials?  F2C Nutrition Team and Club sponsorship gives special discounts to organizations, access to nutritional support and programming and other great deals.

F2C Nutrition Coach/Trainer Affiliate Sponsorship

F2C Nutrition offers an exclusive partnership with certified coaches and trainers.  Coaches and their athletes have access to a variety of nutritional education materials and resources, product for training camps, discounts and offers.

Does it Cost Anything to Join?

Yes – Two of our programs do

Ambassador Program – $50 US or $75 CAN in dues for the program and in return you get awesome discounts, product credit ($30 per month) access to other sponsorship discounts, swag, personal nutritional counselling and access to our F2C Facebook group!

Team F2C – $50US or $58CAN in dues and $18US or $22 CAN per month for 11 months (Jan-Nov).  Team F2C members will receive a choice of an F2C Hincapie premium racing kit or cycling kit (a $249.00US value) F2C swag, access to our F2C Facebook group, personalized nutritional support, expert seminars, premium F2C discount, discount code credit and partner discounts.

Why does it cost to join the Ambassador and Team F2C?

The Ambassador program involves earning monthly credit ($30) from posting on social media. Successful ambassadors will potentially earn $330 in F2C product credit in 2023. The dues cover the cost of the administration and onboarding to our program. It also signifies that an applicant is committed to our program for the year and sees the benefits of joining and taking part in our community while receiving a great personal discount and credit for product purchases.

Team F2C dues directly cover the cost of the F2C Hincapie premium race kit or premium cycling kit.

Am I required to race in an F2C kit?

While we would love everyone to race in our gear we understand that athletes may have a variety of sponsors and teams.  If you are not able to race in our kit the F2C logo needs to be on your race kit and location approved by F2C.

When do you make the team announcement?

We will send out emails in November (so make sure we are on your safe senders list!) and post the teams to social media and celebrate a new season!

What are the general expectations of the F2C programs?

F2C Nutrition General Sponsorship Information

  • you already regularly use F2C products and purchase consistently (please don’t ask us to send you product to “see” if you like it)
  • have a healthy social media presence and willing to regularly promote F2C Nutrition via your blogs, websites, Facebook, Twitter, Instagram, other online nutritional forums on a monthly basis (tip – we do look at applicants social media – pros, ambassadors and elite must have a public account)
  • active member of your community and sporting community
  • have a good understanding of all F2C Nutrition products and be able to educate others about our products and willing to learn via product calls, Facebook Live, Webinars etc.
  • promote F2C products to other athletes, friends, family and local retail stores
  • volunteer at F2C events
  • provide us with race and training updates and reports, pictures, videos
  • provide us with regular product testimonials, video clips about your favourite F2C products
  • contribute to F2C Blog/news features
  • have the opportunity to be featured on our website and social media
  • race in an F2C kit, or with the F2C logo on your own kit (location approved by F2C)
  • represent F2C Nutrition by wearing F2C branded clothing, gear, using F2C branded bottles
  • opportunities to earn product credit
  • significant personal product discount
  • check in once a week with our online Facebook group
  • partner discounts for sunglasses, helmets, swim gear, bike transport, bike racks, training and racing gear, hydration packs, recovery boots, sunscreen and more!
  • opportunities to share friends and family discount code
  • exclusive nutrition sponsorship, athlete/team can not have competing nutritional sponsors or post/share competing nutritional sponsors

What you get when you join the F2C Family

  •  Clean, all natural, quality nutritional supplements – are there any other kind? If you asked another company the sources of their ingredients would they know? F2C does! From Canadian grass-fed whey isolate in the Natural Pharma-Pure to the calcium in Electro-Durance – we can tell you about all our ingredients and sources.
  • Athlete focused, science driven research drives our product development – each ingredient has a purpose and clinical data to back it up from the electrolytes in our Electro-Durance to the Karbolyn Endurance in Glyco-Durance.
  • Closely monitored manufacturing process in a GMP certified, Health Canada regulated, FDA Approved plant, third party testing of WADA banned substances – every step of the way from start to finish.
  • Fuel for your body should taste awesome – we strive to knock it out of the park in the flavor department with our light tasting Hydra-Durance to our customizable Glyco-Durance where you can blend both Flavoured and Unflavoured Glyco-Durance to create your own desired profile.
  • Education is key to an athlete’s performance and success – have you ever wondered why some of the fuel you use during training doesn’t work on race day? Let us take you through some key educational principles around race day nutrition and the personalized  nutrition needed for endurance sports.
  • It is important to invest in events and athletes – we are all in! Whether it is sponsoring an event, adding to a positive race experience or supporting an individual athlete, F2C is there to guide, educate, support and cheer, we are your biggest fan!
  • When you purchase an F2C product you become part of our F2C family – welcome to the family!

Still want to apply?